Send Love and pass it on

2020 was a difficult year, but it was also a year of love and kindness.

We realised how much we treasure our loved ones. We watched in awe as Sir Tom Moore walked around his garden and we got right behind him. We clapped our support workers, we all rallied to feed children from low income families during school holidays, we donated more to food banks, we ordered take always from our local pubs and restaurants to keep them afloat in lockdown. Here at Squidge HQ, we didn't want all that kindness to disappear once life returned to normal. We wondered... "What if we could create a business that takes the love we have for our for our close friends and family, and shares a little piece of it with others who also need our love and kindness? What if love could become contagious?"

And so Squidge was born...

Every time you send a Squidge you help a small business reach a new customer and our charity partners care for people in need of support. 

You send love, we pass it on. It's simple really. 

We have searched high and low across the UK for the best of independent retail to fill our gift boxes with high quality, beautiful and ethical products.
Our charities are closely aligned with Squidge's values and ethos. As our range grows we'll be supporting many more wonderful organisations.

Our Charities

Our Independents